40-second Diploma TV advertisement

The Diploma advertisement features multi award-winning British music artist Kano. The advertisement features behind-the-scenes footage from the shoot of the video for Kano's latest song track "More than One Way" (hailed in December as the "hottest record in the world" by BBC Radio 1 DJ Zane Lowe). The advertisement highlights some of the students who were involved in the production of the "More than One Way" video. Kano congratulates the young people for their work on different parts of the video shoot and production.

The campaign has generated press coverage in national, regional and specialist publications. New content has been added to the Diploma website - http://yp.direct.gov.uk/diplomas/ This includes film footage - the ad itself, the song track and a range of behind-the-scenes films featuring Kano and 24 Diploma students, each studying one of the ten Diploma lines of learning. The young people describe their involvement with the project and their wider Diploma learning.

For further information please contact Julia Waterhouse at: Julia.waterhouse@dcsf.gsi.gov.uk